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Services

Urban Lys is a Berlin-based music agency working at the intersection of artistic development, visual identity, and cultural production.

We offer clearly defined services for artists and institutions, focusing on long-term positioning, coherent communication, and sustainable project structures.

01

Artist Identity Package

Designed for emerging artists and first positioning steps.

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At Urban Lys, branding is not a commercial decoration — it is a strategic and artistic process that connects music (a project), image (visual identity), and message (communication).

This services focuse on creating a clear and recognizable artistic profile for artists and cultural projects.

 

Branding Strategy

We develop audience-oriented strategies that align with project goals, funding frameworks, and dissemination requirements, ensuring that artistic outcomes reach relevant local and international audiences.​​

Includes:

  • concept development (light version)

  • positioning direction (genre, references, narrative)

  • visual moodboard

  • 1 strategy session (2–3h)

  • basic brand text (bio / short concept)

  • feedback round (max 2 revisions)

 

Does NOT include:

  • logo

  • website

  • full campaign

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Price:
€500 – €1,500

02

Visual Branding Package

Full branding structure for artists or funded projects.​​

 

Includes:

  • brand strategy (simplified)

  • visual identity system (fonts, colors, layout)

  • 1–2 cover artworks

  • branding photography concept + direction

  • EP/album visual system

  • EPK design (PDF)​

Format: project-based


Budget: €1,500 – €4,000

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Note: Production (photo/video/shoot execution) is offered separately.

Website is offered separately

03

Artist development

We support artists in building sustainable, internationally relevant careers. Our approach focuses on long-term development, helping artists articulate their artistic language, expand their networks, and position their work within contemporary cultural discourse.

We are particularly interested in projects that foster innovation, intercultural dialogue, and collaboration across disciplines, contributing to a diverse and evolving cultural landscape.

This service focuses on strategy and guidance. Execution and production are not included.

Long-term artistic and strategic guidance for emerging and established artists.​

Includes:

  • artistic positioning

  • career strategy

  • repertoire and project guidance

  • visual and conceptual direction

  • feedback on releases

 

Monthly artist development, which includes:

  • 2–4 strategy calls/month

  • ongoing guidance

  • network / positioning support

  • feedback on activities and releases

  • support with the projects and open calls selection

Does NOT include:

  • open calls and project applications

  • booking representing (but we of course will let you know about a good gig for you)

 

Optional add-ons:

  • grant & open call applications and management

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Format:
Retainer-based preferred

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Price range:
€300 – €1,500/month

04

Project Management
(for institutions, grant projects)

Urban Lys operates as a full-cycle partner for music and interdisciplinary cultural projects. We design, coordinate, and implement projects from initial concept through production and international presentation. Our work includes timeline planning, budget management, partner coordination, and reporting —ensuring alignment with the requirements of cultural institutions, funding bodies, and

international programs.

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We have experience working within structured frameworks, including multi-partner collaborations, cross-border initiatives, and publicly funded projects, where transparency, accountability, and clear communication are essential.

Creative development is not included unless defined separately.

Includes:

  • project coordination

  • timeline planning

  • partner communication

  • production oversight

  • documentation & reporting (for institutions/funding bodies)

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Does NOT include:

  • execution of the tasks

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Price range:
€1,500 – €8,000 per project (depending on scale)

05

Release Campaign Package

Strategic release support for music projects.

 

Includes:

  • campaign strategy (timeline)

  • press text

  • communication structure

  • basic PR outreach (blogs, niche media)

  • social media planning

  • release assets guidance

  • timelines are fixed

Does NOT include:

  • paid media features

  • paid ads budget

  • social media content creation

 

Optional add-ons:

  • album art photography, design (separate budget)

  • release video (separate budget)

  • landing page

  • content creation

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Price:
€1,000 – €3,500 per release

06

Special PR Formats / Events
(for artists, institutions, commercial structures)

Urban Lys develops non-standard communication strategies within a broader cultural and social context for media visibility. 

Rather than focusing solely on promotion and marketing, we create narratives that engage audiences, media, and institutions through meaningful storytelling and social events.

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This includes creative, engaging concepts and cross-platform projects, designed to attract the attention of the press, encourage audience interaction and generate long-term visibility — all of which are key priorities for cultural initiatives.

Includes:

  • PR-idea concept

  • PR-event organisation

  • storytelling concepts

  • campaign ideas and content direction

  • audience engagement and development strategy

  • cross-platform narrative design

 

Price range:
€1,000 – €5,000 per campaign​

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Visual branding of the event, media features and long-term PR execution are offered separately.

07

Additional services

Project Branding

We create a recognizable aesthetic language that supports accessibility and consistency across all platforms, project materials, including digital and print formats.

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Branding Photography​

We produce imagery with the unique style that captures atmosphere, character, and narrative — essential for contemporary music promotion. Our visual content documents and interprets artistic work, supporting both communication and archival purposes.​

​​Website​

We design and build professional websites that showcase artistic work, integrate modern instruments of engagements and function as accessible project hubs — presenting content, context, and outcomes in a structured and attractive way.

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EPK (Electronic Press Kit)

We build structured, visually refined press materials that communicate the artist’s story, reflect music, and highlight achievements to industry professionals.

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Working Structure

  • All services are offered with a clearly defined scope.

  • Each project includes up to two revision rounds.

  • Additional requests and production work are calculated separately.

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